The Lucra Effect
What happens when brands give their customers something to play for. In numbers, in stories, and in the visits that did not happen before Lucra.

Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate

Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate

Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate

Fitness
How CliqFit turned fitness accountability into a competitive growth engine

Fitness
How CliqFit turned fitness accountability into a competitive growth engine

Competitive Social
How Five Iron Golf powered cross-location competition with Lucra

Competitive Social
How Five Iron Golf powered cross-location competition with Lucra

Recreational Sports
How Skill Shot Golf turned on-course scoring into nationwide cash competitions

Recreational Sports
How Skill Shot Golf turned on-course scoring into nationwide cash competitions

Mobile Gaming
How ChessKings launched real-money competition without building the infrastructure themselves

Mobile Gaming
How ChessKings launched real-money competition without building the infrastructure themselves

Mobile Gaming
How Backyard Sports turned nostalgia into measurable fan engagement

Mobile Gaming
How Backyard Sports turned nostalgia into measurable fan engagement










Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.










Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.










Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.









