How Coverd turned solo mini games into competitive ones with Lucra
uplift in skill-based game plays
ROI since launch
INDUSTRY
MARKET SIZE
The Challenge
Coverd's mini games kept users engaged solo, but the skill-based, head-to-head games — the format built for competition — were barely getting played.
Why Lucra
Lucra's PvP infrastructure gave Coverd a fast way to test whether competitive mini games could drive real money volume, without building matchmaking and real-money game infrastructure in-house.
The Solution
Lucra's mini games product added real-money PvP to Coverd's existing game library, giving users a reason to compete head-to-head instead of just playing solo.
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"Lucra's mini-games are a natural fit for what we're building. Our users are already showing up every day to engage with their rewards, and now they have more reasons to keep coming back."
Eric Xu
Founder, Coverd
