How CliqFit turned fitness accountability into a competitive growth engine
Month-over-Month Growth in Tournament Participation
Average Monthly Tournament Sign-Ups per User
INDUSTRY
MARKET SIZE
The Challenge
CliqFit needed to make fitness feel less like an obligation and more like a community, one where showing up and moving was worth competing for.
Why Lucra
Lucra offered a proven in-app engagement lever that could plug directly into CliqFit's existing community and drive habitual participation.
The Solution
Lucra's Tournaments product layered structured competition into the CliqFit community, rewarding users for movement and keeping them coming back to chase the next challenge.
“
Lucra’s technology fits perfectly with our vision of making fitness more interactive and rewarding. We’re excited to offer our users a more dynamic way to challenge themselves and each other—whether they’re chasing bingo or their personal best.
Marisa Horn
CEO, CliqFit
