How Backyard Sports turned nostalgia into measurable fan engagement
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The Challenge
Backyard Sports brought back beloved retro titles, but had no way for fans to play against each other, connect as a community, or get rewarded for playing inside the app.
Why Lucra
Lucra offered a path to stronger retention and richer user experiences through competition data that Backyard Sports could act on.
The Solution
Lucra's Tournaments product launched as Win Prizes mode across Backyard Sports' retro titles, adding built-in leaderboards and prizing that deepened fan engagement and generated data to sharpen the experience over time.
“
Lucra's technology aligns perfectly with our vision for Backyard Sports' future in combining nostalgia with modern features that keep our fans coming back, and we look forward to continuing to deliver on our singular focus: our fans.
Lindsay Barnett
CEO, Playground Productions
