Competition as infrastructure

Lucra gives brands three ways to run competitive loyalty natively inside their existing app — with built-in compliance and implementation ease.

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Three smartphone screens displaying a gaming app's tournament page, practice game, and matchup win results.

Tournaments

PVP

Mini Games

Tournaments

Branded tournaments. Run by your team.

Operator-controlled configuration — Lucra handles 85% of the product lift

Flexible prize formats: free-to-play, real money, or rewards

Can host private tournaments for corporate events

Social leaderboards and sharing mechanics that can be displayed in-venue, not just on the users’ phone

Tournaments

Branded tournaments. Run by your team.

Operator-controlled configuration — Lucra handles 85% of the product lift

Flexible achievements: free-to-play, real money, or rewards

Can host private tournaments for corporate events

Social leaderboards and sharing mechanics that can be displayed in-venue, not just on the users’ phone

PVP competitions

User-generated. Real stakes. All inside your app.

Multi-format: head-to-head “and free-for-all”

Supports real money

Scores displayed inside the brand's UI

No third-party app required for the end user

mini games

Loyalty doesn't have to stop when the visit does.

90-second skill-based games — real money or free-to-play

Payouts in cash or partner rewards redeemable at your business

70%+ reward claim rate across the network

Built on the same SDK, wallet, and compliance infrastructure as Tournaments and PvP

how it works

Your Engineers won’t dread this one

Lucra's SDK integrates into your iOS, Android, or web app. We handle 85% of the product lift. You handle the rest.

Isometric diagram of a lime green block with a lightning bolt icon floating over a black base.

01 Connect

Lucra's SDK natively integrates into your iOS, Android, or mobile web app. We handle approximately 85% of the product lift.

Isometric green block with a lightning bolt icon lifting from a black base, enclosed in lime green wireframe lines.

02 Configure

Your team sets the competition formats, reward types, leaderboard rules, and brand identity.

Isometric 3D bar graph with black pillars and floating green caps, each showing a black lightning bolt icon.

03 Go Live

Your audience gets a live, competitive experience inside your app — something to play for, and a reason to keep coming back.

Build loyalty people can feel in real time.

Talk to our team about what this looks like inside your platform.

Get in touch

Read case studies

Build loyalty people can feel in real time.

Talk to our team about what this looks like inside your platform.

Get in touch

Read case studies

Build loyalty people can feel in real time.

Talk to our team about what this looks like inside your platform.

Get in touch

Read case studies