# Lucra

> Lucra is competition-as-infrastructure: a white-label platform that lets brands run competitive, skill-based loyalty (tournaments, peer-to-peer competitions, and mini games) natively inside their existing iOS, Android, or web apps. Lucra handles ~85% of the product lift plus compliance, payments, wallet, fraud monitoring, and regulatory oversight, giving brands new revenue streams and richer engagement data without building the system themselves. Operated by Lucra, Inc.; formerly known as Lucra Sports.

## Core Pages

- [Home](https://www.playlucra.com/): Overview of Lucra's "social competition engine" — how brands drive re-visitation, boost engagement, unlock new revenue, and collect actionable insights (e.g. +80–110% annual visits, +21–56% session time).
- [Products](https://www.playlucra.com/products): The three products — Tournaments (branded, operator-run), PvP peer-to-peer competitions (real stakes inside your app), and Mini Games (90-second skill games, cash or partner rewards) — plus the Connect/Configure/Go Live SDK integration model.
- [About](https://www.playlucra.com/about): Company mission around "competition creates loyalty," leadership team, hiring, and press highlights.
- [Case Studies](https://www.playlucra.com/case-studies): "The Lucra Effect" — partner results across mobile gaming, fitness, golf, and competitive social.
- [Press](https://www.playlucra.com/press): Partner announcements, funding news (including a $20M round led by ARK Invest Venture Fund), and industry coverage.
- [Contact](https://www.playlucra.com/contact): "Profit Center, Not Cost Center" — request a demo of what competitive loyalty looks like inside your platform.
- [FAQ](https://www.playlucra.com/faq): Answers on what Lucra is, legality of skill-based competitions, availability, use cases, brand protection, pricing, and data ownership.

## Case Studies

- [Bracketology](https://www.playlucra.com/case-studies/bracketology): Turning reality-TV (Bachelor Nation) fan loyalty into real rewards via Tournaments — 100k+ active users, 4.8x industry-average retention.
- [CliqFit](https://www.playlucra.com/case-studies/cliqfit): Fitness accountability turned into a competitive growth engine — +64% MoM tournament participation, 6 monthly sign-ups per user.
- [Five Iron Golf](https://www.playlucra.com/case-studies/five-iron-golf): Cross-location competition embedded in the Five Iron app — 40%+ multi-day users, 10.5 avg monthly sessions per user.
- [Skill Shot Golf](https://www.playlucra.com/case-studies/skill-shot-golf): On-course scoring turned into nationwide cash competitions — 80% activation rate, +180% YoY user growth.
- [ChessKings](https://www.playlucra.com/case-studies/chesskings): Real-money PvP chess launched without building the infrastructure — 2x industry-standard activation, 5x industry-standard in-app deposit value.
- [Backyard Sports](https://www.playlucra.com/case-studies/backyard-sports): Retro-game nostalgia turned into measurable fan engagement via "Win Prizes" mode — +58% games played, +80% time spent per user.

## Legal

- [Privacy Policy](https://www.playlucra.com/legal/privacy-policy)
- [Terms of Service](https://www.playlucra.com/legal/terms-of-service)
- [Responsible Gaming](https://www.playlucra.com/legal/responsible-gaming)
- [General Games Rules](https://www.playlucra.com/legal/general-games-rules)

## Optional

- [Lucra Arcade](https://lucrasports.com/arcade.html): Real-money mini games product for any brand or platform.
- [Bracketology](https://bracketology.tv): Lucra's reality-TV bracket competition property.
- [Careers](https://jobs.ashbyhq.com/lucra-sports): Open roles (hiring board).
- [Instagram](https://www.instagram.com/playlucra)
- [Facebook](https://www.facebook.com/playlucra)
- [LinkedIn](https://www.linkedin.com/company/play-lucra)